The existing problems China rubber industry

Effects of historical issues are far from eradication

The rubber industry is an important strategic materials in the period of cold war, now planned by height to regulate the market, to market to survive, although the transformation of some years, but in some enterprises still can clearly feel the influence of historical problems. On the one hand, the employee of the enterprise market consciousness is not strong, on the other hand, the old production line, processing equipment backward, and some even to the great leap forward on the project, but usually do not pay attention to the accumulation of work of enterprise re investment, the inability of the updated production equipment, new product development is not possible. Product quality to go up not to go, the market share is gradually squeezed out, these enterprises like weaning children not know what course to take, producing increasingly depressed, and even stop production.

Repeat construction, rubber industry factories scattered

According to the third national census in 1995, industrial enterprises, the national rubber enterprise including many unstable production of small factories, more than 4600. The relatively modest investment latex industry, duplication of investment, production of medical gloves, examination gloves, free production scale, product quality to go up not to go bad, the working conditions of workers. For internal disorder competition, product prices can not self-discipline.

Rubber industry lacks effective enterprise management management efficiency

This is an unchangeable truth. Effective management under market economy is very important, for many enterprises, the modern financial management, marketing management must also learn by doing. During the investigation, found that there are too many many enterprises personnel, administrative personnel proportion is too large, more personnel than work available, spending more than their income, this situation is particularly evident in the old enterprises. In addition, the worker's thought also has the change, employment idea more, master sense of responsibility and less.

The lack of product innovation in rubber industry

At present, the enterprise marketing in some worrying, production is Lu, a large number of overstocking of products, poor liquidity, the wages of workers are a problem. Investigate its reason, mainly is not to develop the social demand under the new situation of the products. Some with old technology, old equipment cloned small factory is still in production, national industrial policy explicitly restrict the development of products. In the transformation of financial products, the lack of innovative talents, is the urgent need to solve the problem of many enterprises.

Chinese rubber industry in the successful restructuring of enterprises management refers to the application of rubber industry although there are many drawbacks, but there are also a part of enterprise reform in the transformation process in the meantime, the second regeneration, grasp opportunities, got rapid development, become the rubber industry pillar, they adopt management measures are as follows:

Transformation of management idea, expand product market

In the preliminary establishment of the socialist market economy, the basic formation of a buyer's market conditions, successful business leaders to strengthen market awareness, the ability to control the market significantly enhanced. These enterprises guided by the market, to adjust the product structure as a breakthrough to expand sales, tracking of the sales situation, to grasp the situation. Not only actively explore the domestic market, but also for the international market, sell themselves to the international market, in order to win the initiative after the entry into wto.

Play the role of technical transformation, development of new products

Internal lead competition mechanism

Introduction and cultivation of talents, build a strong talent support in the fierce competition in the market for the enterprise technology innovation, on the surface of the product is the quality, variety, after sale service and other aspects of competition. But in the final analysis, the talent is the key factor for enterprises to participate in the competition.

Rubber industry development strategy in China

China has joined the world trade organization, the trade liberalization policies of the state will take, although we wish to delay, but still want to execute, then the traditional domestic market and international market concept will no longer exist, but the global unified big market, rubber industry of our country to remain invincible in the WTO, we must focus on the following several aspects diligently.

Optimization of rubber industry the development of the industrial structure, make the group management to change the current rubber industrial enterprises of small and scattered industrial structure, poor competitiveness of low status, supporting excellent enterprises and enterprise groups mergers, in order to improve the scale of production and the degree of industrial concentration, reduce the production cost, to change the state of competition. For heavy pollution enterprises, and resolutely shut down, and gradually improve the environment and optimize the industrial structure.

New product development the development of rubber industry, creating famous brand effect requires enterprises in terms of quality, technology, management, marketing and other aspects of the power loss, to increase the cast technology development, and constantly have new products to meet the needs of ordinary people listed, maintain market share.

Grasp the rubber industry development opportunities, meet challenges

China has a population of nearly 1300000000 of the majority of the domestic market, the rapid growth of the national economy, especially the highway construction investment increase, providing reliable market and impetus for the development of rubber industry; present radial tire steady development, automobile, electronics and home appliances and other pillar industries and high-tech industries, the need to provide supporting high-quality rubber industry, high-grade products, can say, Chinese rubber industry has such a good opportunity, is the first come, first served, but on its own strength to go up, to seize the opportunity. In early twenty-first Century, looking to the future of the rubber industry, although difficult, but in the general trend of the stable development of the national economy, the rubber industry after the adjustment, innovation, enhance competitiveness, is able to overcome the difficulties, to adapt to the harsh competition after entering wto.